From Dec. 5-10, St. Mary’s was the subject of a Cadena de Gente Buena (Chain of Good People / Pay it Forward) campaign sponsored by Univision 33 Phoenix.
The campaign included a series of stories on the World’s First Food Bank’s history, its role in the community and client success stories as well as public service announcements that encouraged viewers to support St. Mary’s. Univision also sponsored a five-hour phone bank offering opportunities for viewers to learn more about St. Mary’s services or support the Food Bank by donating time, food and money.
Goodwill stores of Arizona participated as a drop-off site for non-perishable food donations during Cadena de Gente Buena.
As part of the campaign, Univision TV and radio talent also stepped away the anchor desk and microphones to roll up their sleeves, spending the morning of Dec. 9 at the St. Mary’s Knight Services Center, and the morning of Dec. 10 distributing food at Abundant Life Center -- a St. Mary’s partner agency.]